BANK STRATEGIC MARKETING MANAGEMENT

Duration: 3 days

OBJECTIVES

Upon completion of the programme, participants will be able to:

• Understand their organizations’ marketing strategy and produce action plans which achieve its goals.
• Design and develop financial services and products which match customer needs.
• Be customer focus.

CONTENT

• General – marketing issues.
• Relationship marketing.
• Learning from competitors.
• Evaluation of business in the bank.
• The marketing planning framework.
• Identifying marketing focus – marketing segmentation.
• Product management.
• Key concept in services marketing.
• Identifying market focus.
• Case study-select banks.
• Developing marketing implementations.
• Selling financial services.
• Developing marketing implementation plans and presentations.
• Personal action agenda and objectives.

TARGET GROUP

• Marketing Managers.
• Branch Managers.
• Account Relationship Managers.

FORMAT

Lectures with case studies, exercises, mini projects and group discussions.